It presents a vast number of products, including electronics, style, and groceries. Shopee also has a powerful social commerce component, allowing sellers to attach with potential consumers through social media. Running a retail company within the present climate Online Shop news requires agility and progressive solutions. Generative AI, exemplified by ChatGPT, is reworking the retail business by enhancing buyer experiences and streamlining processes. However, companies should handle challenges similar to information privacy, algorithm bias, job displacement, and buyer belief. Barnes S.J., Vidgen R.T. An integrative strategy to the evaluation of e-commerce quality. From social media supervisor, to public talking coach,…