As tourism grew in BC, nevertheless, so did competitors for US dollars from Mexico, the Caribbean, and Europe. The decade that adopted saw an emphasis on promoting BC’s historical past, its “Britishness,” and a commodification of Aboriginal tradition. The BCGTB started advertising efforts to increase the travel season, encouraging travel in September, prime fishing season. It additionally tried to push guests to particular areas, including the Lower Fraser Valley, the Okanagan-Fraser Canyon Loop, and the Kamloops-Cariboo region . The systemic conservation and celebration of Canada’s parks over the following century would help form Canada’s id, both at home and abroad.…