May 14, 2024
Overall, Davis says to anticipate clear manufacturers to drill down and be more particular about what clean means to them and how precisely they’re carrying out it. She factors to categories like refillables, “blue beauty” , and biodegradable as turning into extra mainstream. And, based on Livvy Houghton, senior creative researcher at strategic foresight consultancy, The Future Laboratory, upcycled components will turn out to be extra frequent in beauty. “We’ll proceed to see the rise of by-product beauty where brands convert waste ingredients into desirable objects,” she says. That’s also translating to the products that brands are formulating. But amid…